Activity

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Our clients are owners of luxury brands or distributors of licensed products. 

 CODIMAGE, brand licensing agency, has 2 different types of activities:

ACTIVITY 1: ADVISING & CONSULTANCY:

CODIMAGE advises its clients -owners of brands or other intellectual properties- in every domain related to the commercialization of these rights (against royalty schemes). From defining licensing strategies, then finding potential licensees, to negotiation and initiating licensing deals.

Our clients benefit from our experience in the technics of licensing and from our vast relational network in the luxury industry.

Indeed, from experience we know that world licenses sought by our clients are generally decided at the highest level at global manufacturing and distribution groups, and rarely at the level of marketing department.

ACTIVITY 2: DIRECT MANAGEMENT OF LICENSES PORTFOLIO:

Under different types of contrats, adapted to each particular situation, CODIMAGE manages all the different ascpects of licensing contracts for the owner of the brand (see:  MARQUES GEREES / BRANDS MANAGED BY CODIMAGE )

This operating scheme, externalized to CODIMAGE, allows the owner of the brand to benefit from technical expertise that is difficult to integrate internally. This also avoids to load the company with costly fixed ressources.

Our clients can concentrate their management attention to the core of their business which is generally worlds apart from licensing idiosyncracies. Thus the brand is properly managed and generates optimal royalties.

We put in place adequate procedures and organization to ensure prospection of new contracts, negotiation of deals, contract follow-up, invoicing (in coordination with accounting dept) and cash recovery of royalties.

All prospection and deal negotiations with potential licensees are done in close cooperation with the client, consistent with the brand strategy decided at top level.

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CLIENTS:

Among our recent clients: 

           

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